Listen, I’ve been there. I know what it’s like to wake up, open up your computer, and see your traffic cut in half because Google decided to flip the switch on another algorithm update. I’ve also been on the wrong side of Facebook and Pinterest updates. It’s not fun; it's actually super scary if I’m being real here.
Or maybe you’ve been spared the wrath of Google and social media updates, but your business is built on Google and ad revenue. You know it only takes one algorithm update to bring everything crashing down. This is a real threat, as many of us have experienced.
I’ve been in the food blogging space since 2011. After being hit with numerous updates and hearing constant talk about cookie depreciation, I knew my business would be over if I didn’t pivot and do something different.
You might be thinking the same thing right now.
Let's Get Right To It!
Here’s a Look At Everything You Get in the Tasty Digital Framework!
Tasty Digital Framework
Total Value: $4000++
Regular Price: $697
Your Price: $497
“Tammy, everything you teach about ChatGPT is worth more than double the price of this course!” - Chris
Let's Break Down the Phases of the Tasty Digital Framework...
My entire process for creating and selling digital products is broken down into easy-to-follow phases. You get the mindset shifts, actionable strategies, lots of step-by-step tutorials, and my entire toolkit of templates, checklists, and swipe copy! Oh, and lifetime access and all of the updates.
In this phase, which is part of the welcome module in the framework, I not only help you plan your schedule and workflow to carve out time for a digital product but also guide you in adjusting your mindset to reframe your thoughts so that instead of feeling overwhelmed, you’ll feel empowered and excited about building this new revenue stream. Plus, I provide a Trello board along with my checklists to keep you organized, on track, and moving forward.
I’ll show you how to dig deep and find exactly what your audience really wants. Plus, you’ll get ChatGPT prompts to help refine your digital product ideas so you can create something your audience will be excited to buy.
Learn how to validate your ideas so you don’t waste time creating something no one buys. You’ll get checklists and email swipe copy (with ChatGPT prompts) to test your ideas quickly.
This is where you roll up your sleeves and get to work—but don’t worry, I make it easy! You’ll get my eBook content templates and step-by-step guidance on how to add your recipes and content without feeling overwhelmed.
I’ll show you how to design your digital product, whether you want to hire a designer (I’ll even share mine!) or DIY in Canva. You’ll also get a fully customizable eBook Canva template designed by my graphic designer.
It’s easy to get stuck here, but I’ve got you covered. I’ll walk you through it all with tutorials, sales page templates, checkout templates, and onboarding sequence templates and ChatGPT prompts.
Ready to launch? I’ll guide you through the entire process and give you all my templates and ChatGPT prompts to make it as easy as possible, so you can start making money quickly.
This phase is starting to drip out to TDF students, and it's 🔥🔥🔥! Let’s keep those sales rolling in! In this phase, I’ll guide you through my TASTY Sales Method and show you the different ways to set up your products for consistent sales. We’ll cover flash sales, tripwires, and automated funnels. Of course, sales can’t happen without the right audience, so I’ll also dive into how to attract the right people and nurture them into loyal customers. Of course, you also get all my sales and marketing templates, swipe copy, and ChatGPT prompts.
A little bit about my journey...
To be transparent, I still make six figures a year through advertising revenue. However, in 2023, my income from digital products was just under six figures, and in 2024, I project it will surpass my advertising revenue.
But what’s even better? For the first time in my over-decade-long food blogging career, I didn't worry about the algorithm updates this past year.
Of course, nobody wants to be hit, but I didn’t feel like my whole business would go up in flames if Google decided they didn’t like me.
And a quick side note—since the HCU updates, SEO experts have noticed a pattern among food bloggers (and other websites) that didn’t get hit hard. These bloggers showed Google they were more than just SEO-focused sites relying on ad revenue. They had an e-commerce component, including digital products, workshops, and even physical products. So, while I pivoted to digital products to save my business, it also helped me stay in Google's good graces.
All I did was take the content and recipes I already created, turn them into digital products, and sell them to the audience I already built!
This screenshot shows my digital product revenue from October 2022 to August 2nd, 2024 for products sold through Thrivecart. This doesn't include my membership or Shopify store.
Here's a closer look:
Tasty Digital Framework ($4000 ++ Value)
Hey there! I'm Tammy!
I started my food blog, Organize Yourself Skinny, in 2011 (yep, old granny blogger here) and added the Reset & Flourish Shop & Brand in 2022.
It's been a long journey with food blogging, full of ups and plenty of downs. If you want to read the full decade-long story, head over here. It's definitely juicy. But for now, let me share some highlights.
I’ve been creating digital products for my food blog since 2012, so I know the value they bring to the online space. I’ve put together meal plans, eBooks, workbooks, guides, courses, and even a membership.
From 2020 to 2022, I stepped away from focusing on my digital products because I became obsessed with SEO and trying to get that needle to move forward. I spent THOUSANDS on experts, services, themes, courses, and everything else I thought would help. But any upward movement only got derailed by another algorithm hit... and then another one.
I reconnected with my amazing audience and launched a smoothie challenge that completely reinvigorated my business. From there, I created my 10-Day Healthy Eating Challenges Kit, which has since sold over 3,000 copies and made nearly six figures! The customer feedback has been amazing.
That one product saved my business. Since then, I’ve created more digital products and built out the digital product side of my food blogging business, so I don’t worry about algorithm updates anymore.
Truthfully, digital products made me love food blogging again.
I want you to know that I’m not about high-level “you should create a digital product” fluff. No, I don’t have time for that. I’m going to pull back the curtain on my business and teach you directly from over a decade of experience creating digital products for my food blog. I will share and teach you step-by-step how I run the digital product side of my business.
I also don’t like to sugarcoat things—I don’t think that helps anyone move forward. The only way to change the direction of your business is to, well, change the direction. Some people might not always like what they hear from me, but always know my goal is to help change your mindset and show you different ways to make money with your food blog.
I want you to have a stable, streamlined business with steady growth YOU control—not the Google gods. That’s what digital products can do for your food blogging business.
Let’s get your digital product created!
Is the Tasty Digital Framework just for food bloggers and creators?
Everything is based on my experience creating digital products as a food blogger, so all examples and teachings come from my work as a professional food blogger. That said, I believe the information can be adapted to any creative niche, and any blogger looking to create digital products will find all of this information super helpful.
What exactly do you mean by digital product?
For the Tasty Digital Framework, digital products refer to downloadable PDFs or other downloadable items—specifically eBooks, guides, and bundles. I'm not referring to courses or memberships—though I've created those, too. They're a different ball game, and I'll cover them in another course.
How long does it take to create a digital product?
Just like with anything, it ultimately depends on the amount of time and effort you put in. Using my Tasty Digital Framework it takes me between 6-10 weeks to create a digital product (eBook or eBook bundle) using this process, along with my templates and Trello board.
Will I need to spend extra on a tech stack to sell digital products?
I sell my digital products using Canva, Leadpages, Thrivecart, and ConvertKit. Each one includes a fee (monthly or one-time). This is the tech stack I use. However, I’ve tried many tech solutions over the years and will discuss other options that could work best for your digital products.
I’m actually nervous about the tech. Do you help with that?
I know this is a big roadblock for food bloggers, so I’ll walk you through all of the tech from start to finish. You’ll get videos, screenshots, and a checklist to make sure everything is set up and ready to sell and deliver!
What happens after I purchase?
After you purchase, you'll receive an email with all of your login details. From there you can jump right in and get to work! You get access to everything immediately.
What’s your refund policy?
Once you purchase the Tasty Digital Framework, you get access to EVERYTHING. Basically, you can download my life’s work in minutes. For this reason, I don’t offer refunds.
However, if you’re unhappy with your purchase for any reason, send me an email at tammy@tastydigitaleats.com, and we can work something out.
Can I share my login information with others?
No, the price of the program is for ONE user. I've worked very hard on putting this program together, and I kindly ask that you respect the copyright.
If you have any further questions, feel free to email me anytime at tammy@tastydigitaleats.com.
✅ Tasty Digital Framework Curriculum - You get lifetime access to the current curriculum and all of the updates
✅ All the checklists to get you from idea to launch without missing a step!
✅ All the templates! You get eBook Content Templates, eBook Canva template, sales page templates, checkout templates, and all my email templates! You'll never stare at a blank screen!
✅ Tech set-up Tutorials! Don't worry about the tech; I walk you through it.
✅ Done-for-you Trello Board. Everything is organized into a beautiful, easy-to-follow Trello Board.
✅ ChatGPT Training & Prompts. This is worth more than double the price of admission!
✅ Lifetime access & updates! You get access to anything I add to the Tasty Digital Framework!
✅ Private FB Group for Q & A! Never go at this alone! You'll have peers to bounce ideas off of, and I'll be in the FB group answering questions.
Are you ready for it? I hope to see you inside!
© 2024 Tasty Digital Eats, a company of TLO Media, INC - Contact me at tammy@tastydigitaleats.com